Ecommerce
Everything we have learned about building online stores that sell. These guides cover Shopify and WooCommerce store design, product and checkout pages that convert, UK payments, shipping and VAT, and how to move between platforms without losing your search rankings.
4 guides in this category
Shopify Plus vs Shopify: Which Does Your Brand Need?
What Shopify Plus adds over standard Shopify, the signs you have outgrown it, how to think about cost, and when staying put is the smarter move.
Ecommerce Website Migration: The SEO-Safe Checklist
A step-by-step ecommerce migration checklist: audit, URL mapping, 301 redirects, staging QA, launch day and post-launch monitoring.
WooCommerce Store Design: A Practical Guide for UK Retailers
How to plan a WooCommerce store that sells: hosting, product pages, checkout, UK VAT and shipping, plugins and SEO — plus when Shopify fits better.
Shopify Store Design: 12 Things High-Converting Stores Get Right
Good Shopify store design is clear, fast and trustworthy. Here are 12 things high-converting stores get right, from product pages to checkout and SEO.